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Roundtable Participants Hear Why Cadillac Focuses on Fastest Lap

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Jeremy Detgen

It may be an “audacious ambition,” but Cadillac plans to become a global luxury brand, according to Don Butler, vice president of marketing for the Cadillac division of General Motors. It’s especially audacious since 95% of the luxury vehicles sold in the U.S. are from brands outside the U.S. Additionally, imports . . . Continue Reading Roundtable Participants Hear Why Cadillac Focuses on Fastest Lap


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