Nissan Faces Off with Social Media—Too Big to Ignore
A marketing campaign for the 2013 Nissan Altima midsize sedan recently kicked off with several TV spots, print, direct and web banner ads in addition to promotions on Facebook and other social media....
View ArticleSocial Media Insight: Learning Lessons from the Big Mac
Jeremy Detgen McDonald’s Canada recently launched a very successful viral campaign consisting of several videos, according to a story in Advertising Age. One behind-the-scenes video has received over...
View ArticleRoundtable Participants Hear Why Cadillac Focuses on Fastest Lap
Jeremy Detgen It may be an “audacious ambition,” but Cadillac plans to become a global luxury brand, according to Don Butler, vice president of marketing for the Cadillac division of General Motors....
View ArticleMobile Isn’t Just Mobile, and Other Surprising Insights
Jonathan Sundberg Last week, participants at our Automotive Marketing Roundtable at the Bellagio in Las Vegas, NV, had a chance to hear about results from a recent study of mobile video consumption...
View ArticleDigital Advertising’s Reality Check—a Ford Case Study
Two digital media experts outlined key points about the effectiveness of online campaigns based on work done for Ford by Team Detroit on the second day of the recent Automotive Marketing Roundtable in...
View ArticleA Quick Perspective: Big Wins Before the Big Game
Jeremy Detgen As has been the tradition in advertising, the annual Super Bowl is one of the most watched sporting events on TV, with the advertisements being as popular with some viewers as the game...
View ArticleA Perspective on Real-Time Advertising
Jeremy Detgen When your job is to tweet or post about the Super Bowl on behalf of your company, you might anticipate responding to comments about your ad or commenting about exciting moments in the...
View ArticleThird-Party Automotive Websites Need to Satisfy New- and Used-Vehicle Shoppers
Arianne Walker Third-party automotive websites with the highest overall satisfaction among both new- and used-vehicle shoppers have the highest advocacy and loyalty rates, according to the J.D. Power...
View ArticleMary Ann Keller Says the Franchise System is Here to Stay
The franchise system remains strong and in place in most states despite attempts over the years to dismantle these laws with start-ups of factory-owned stores to change the model, according to Mary Ann...
View ArticleMarketing Exec Leads Internet Site Panel in Discussing Price Transparency
Price negotiation for most consumers is often described as one of the most arduous parts of the purchase process, according to Joel Ewanick, managing partner of Global Automotive Systems, Inc. The...
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